We are Houdini
We are Houdini, a Swedish company founded in 1993. Our products rock. Both in terms of performance and the way they help you perform. Are we the biggest sports brand? Not even close. We don’t aim to be, we only aim to be the best.
In the early 90’s we were the first company to develop performance underwear in stretch fleece. While on a skiing and climbing road trip in New Zeeland we discovered stretch fleece, a, at the time, revolutionary fabric and started developing products in accordance with ours and our friends needs and desires.
Products that except for keeping us warm and dry provide exceptional freedom of movement, progressive styling and the possibility to pack lighter carry less and go further.